In-App · Premium mobile supply

Premium attention, in the apps people live in.

People spend the vast majority of their mobile time inside apps — the most engaged, first-party environment in digital. Yieldenza curates premium in-app supply so your brand shows up where attention actually is.

Full-screenNativeViewableBrand-safe
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A full-screen brand moment.
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90% of mobile time
Why in-app

Where mobile attention actually lives.

The open mobile web is fragmenting; apps are where people spend their time — logged-in, engaged and first-party. That makes premium in-app the most durable, brand-safe way to reach mobile audiences.

High attention

Full-screen and native placements in immersive, lean-in environments — genuine engagement, not background impressions.

Brand-safe apps

Curated, vetted publishers with app-ads.txt authorisation — no made-for-advertising apps, no murky supply.

First-party & durable

Logged-in app environments and contextual signals — targeting that doesn't depend on third-party cookies.

Measured

SDK-level viewability and verification with transparent supply paths — you see exactly where every impression ran.

Formats

High-impact in-app, done to a premium standard.

Curated brand formats built for attention and creativity — no long tail, no arbitrage.

In-app video & interstitial

Full-screen video and interstitials at natural break points — the most immersive mobile canvas.

Native

Seamless, in-feed placements that match the app's look and feel — respectful and effective for brands.

High-impact rich media

Interactive, expandable creative that turns a screen into a brand moment — MRAID-compliant and viewable.

Outstream video

Sound-on, autoplay video woven into premium content — TV-quality storytelling on the small screen.

Reach

Curated apps across the categories that matter.

One curated in-app buy reaches engaged audiences across premium app environments — vetted, brand-safe, everywhere they spend their time.

GamingCasual to premium
News & lifestyleTrusted publishers
EntertainmentStreaming & music
UtilitiesDaily, habitual use
The opportunity · US · APAC · worldwide

Mobile is where the audience is — and it's in-app.

Across every major market, mobile leads digital ad spend, and in-app is where the time — and the attention — is spent.

Worldwide~90%of mobile time is spent in apps, not the mobile web
GlobalMajorityof digital ad spend is now mobile
Asia-PacificUS$489BAPAC digital ad spend by 2029 — mobile-led
Global~90%of digital display bought programmatically

Where mobile time is spent

In-app vs mobile web · share of time
In-app · ~90%
Web
In-appMobile web
The same pattern holds across the US, APAC and worldwide — attention has moved into apps.
How to access it

Curated in-app, ready to activate.

Our in-app supply is packaged into curated deals you can run in the DSP you already use — vetted, transparent, no heavy lifting.

01

Choose a curated deal

Pre-built in-app marketplaces and private deals (PMPs) by app category, audience or market — brand-safe by design.

02

Activate in your DSP

Deal IDs ready to run wherever you buy — no new SDKs or integrations on your side.

03

Measure with confidence

SDK viewability, verification and transparent supply paths, so you know exactly what your spend delivered.

Reach mobile audiences where they actually are.

Tell us who you're trying to reach — we'll build the curated in-app package for it.

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