Curated Inventory

Premium supply, packaged and ready.

Curation is how the premium market now scales: quality-controlled inventory shaped on the sell side into deals buyers can trust. It's what ties our CTV, in-app and O&O supply together — and it's the heart of Yieldenza.

Curated marketplacesPrivate deals · PMPCross-channelDSP-ready
CTVIn-AppO&O Apps Curateddeal DSP PREMIUM SUPPLY ANY DSP
Built to a premium standard — Transparent supply paths Brand-safe inventory ads.txt & sellers.json authorised SPO-friendly Independent
Why curation

The open web is fragmenting. Curation is the answer.

With third-party cookies fading and supply chains under scrutiny, buyers want scale and quality. Curation delivers both: premium inventory pre-vetted and packaged on the sell side, with durable first-party and contextual signals — activated as simple deal IDs in any DSP.

What we curate

Deals across every premium channel.

Curated marketplaces and private deals that span our CTV, in-app and owned & operated supply — one trusted source, brand-safe by design.

CTVIn-AppO&OCross-channel
01

Curated marketplaces

Themed, always-on packages of vetted premium supply — ready to run at scale.

02

Private deals (PMP / PG)

Private marketplace and programmatic-guaranteed deals tailored to a brand or campaign.

How it works

From premium supply to your DSP, in four steps.

01

Curate

We vet and package premium CTV, in-app and O&O supply into quality-controlled deals.

02

Shape

We layer first-party and contextual signals — audience and quality, without third-party cookies.

03

Optimise the path

Clean, direct supply paths (SPO) — fewer hops, less waste, full transparency.

04

Activate

You run the deal ID in the DSP you already use. No new integrations, no friction.

Both sides win

Quality for buyers, yield for publishers.

For brands & agencies

Scale without lowering the bar.

  • Premium at scale — curated supply across channels, one trusted source.
  • Durable targeting — first-party & contextual, cookie-independent.
  • Cleaner paths — SPO and full transparency on every impression.
For publishers

More value from premium inventory.

  • Premium demand — curated into deals discerning buyers want.
  • Control — you decide who buys and how your inventory is packaged.
  • Transparency — honest reporting, clean supply paths.

Let us build your curated package.

Tell us your goals — we'll shape the curated deal to match, ready in your DSP.

Become a partner →Talk to our team